Facebook Ads

Having a social media presence is one aspect of online marketing. In addition to doing social media posts to build a stronger relationship with your customers doing Facebook Ads is a fairly inexpensive way to target specific procedures that you wish to do more of. In addition, Facebook allows you to limit your daily ad spend, target your specific demographics such as age, gender, income, and occupation.


With Facebook Ads, you can either pay for every time your ad shows up and is viewed (much cheaper price – but not targeted) or you can pay for each click on your ad – and the prices are a little higher, because people “BID” on these keywords. You will receive more targeted and interested clients however, doing it this way. Depending upon how saturated your market is and how wide of a geographic draw or focused demographic the price could vary from a few cents per click to several dollars per click.


Our experienced FACEBOOK ADS specialists will help you formulate a unique ad and strategy after doing a market analysis, a competitor analysis, and a geographic analysis. You will receive a dashboard that we can monitor the progress and adjust the ads accordingly to make sure they are performing effectively. The best way to do Facebook Advertising is to continually TEST a couple different ads and then revise and modify and if one ad is producing, they you can spend more on that ad


Our goal is that you are receiving a minimum of 3x return on your AD spend. This means, if you only want to spend $50 a month on advertising, you really can’t expect much of a return. It also means that you don’t necessarily need to be spending $1,500-2,000 per month on Facebook advertising because we will do a geographic market research PRIOR to giving you a quote. If you are in downtown San Francisco, CA or Manhattan, NY, your price per click might be significantly higher than someone living in a small town that only has a few dentists nearby.


By doing small tests of multiple campaigns, including refining the ads are specific demographics, we can create an ongoing process of refinement, thereby saving you from spending money on campaigns that don’t produce any results.


The Facebook ADS also have a couple of extra more subtle benefits. You can send people directly to your Facebook business page or to your website. By sending them to your Facebook page and getting more clicks and more likes, it allows you more features when you reach certain levels of online interaction.

We can also do retargeting Ads where we place a little tracker on the browser when someone visits your website and it allows us to place recurrent Facebook Ads on subsequent links that they look at to give you a second chance to connect with them, keeping your brand familiar in their mind.


Generally, it is easier to do Facebook Advertising when we are controlling both your Website and your social media campaign, however, we have had clients that hire us just for this part of it alone.


When you are ready to step up your online digital marketing game, contact Integrity Dental Marketing and let us review some options with you!

“We tried doing the Facebook Ads on our own, but it kept changing and the few patients we were getting weren’t even paying for the ADS that we put in. Stop trying to save a few dollars and let Integrity Dental Marketing handle it for you. They are good people and have been very honest in their approach with me.”


-Dr. M. Z, Florida

“We tried doing the Facebook Ads on our own, but it kept changing and the few patients we were getting weren’t even paying for the ADS that we put in. Stop trying to save a few dollars and let Integrity Dental Marketing handle it for you. They are good people and have been very honest in their approach with me.”


-Dr. M. Z, Florida

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