Some ideas for social media posts include mentioning local community events, holidays throughout the year, new products or services you offer, introducing a team member, hosting an event, conducting a survey or poll of your patients, asking questions that they can respond to, and having fun drawings to acknowledge special patients. Share the personality of the practice, involve your staff in the posts that you put up. Allow them to share something about them. Include staff meetings, staff activities, continuing education courses, or luncheons. Sometimes, creating short videos that show what your office is doing behind the scenes is good as well.

Try to plan out your marketing on social media for at least a quarter in advance because sometimes you can get busy and not have time to create new posts. Keep a binder for annual type marketing so next year it will be easier. Keep your posts fun.

Use the social media posts to drive more traffic to your website. Be sure to encourage an action on the viewers part from time to time to build your community!