Website Content

A website needs to have CUSTOMIZED, unique and authoritative information in order to be ranked highly on the search engines. We don’t use “templated” material that can be found on fifty other websites. When both a search engine as well as a potential client looks through your website, they want to see fresh material that is original, authoritative, relevant and compelling.


Your material needs to be CONSISTENT across all your platforms. Whether someone is seeing your social media, a YouTube video or even direct mail or the Yellow Pages, its smart to have your message be consistent, your logo be consistent, your colors and your photos be consistent. This builds familiarity with your brand.


The material needs to be presented in a professional manner and accurately represent what your do. This is called COPYWRITING. Our professional team will interview you and present your products and services in a way that they are COMPELLING. You can write the content, we can write the content or we can do it together, whatever your level of involvement you wish.


Because we have a DENTIST on our copyrighting team, your technical data will be correctly presented and technically accurate. When we add your personality and your practice culture and mix it into the uniqueness of your website it becomes an extension of you. You want your material to pull the reader in and keep their interest throughout the page. Each main product or service you provide should have its own uniquely marketed page so it can be found in a search. People don’t always land on a home page when they are doing a search, many times if the inner pages are tagged properly, they might go straight to an inner page.


As you add new products, staff, equipment, or services, we can update your website in the future on a regular basis so the search engines see fresh new information. This will help keep your website relevant and valuable to your clients.


When choosing a WEBSITE DESIGN COMPANY, do you really want one that works with plumbers, realtors, used car dealerships and art galleries, or would you want one that specializes in DENTAL WEBSITES only? Of course, it’s obvious, when that’s all we do, we know our stuff! We know what your competitors are using to create their sites, how they are marketing them, what keywords are pulling “hits” and what types of marketing will work with different demographics. We have designed and given feedback to dental practices all over the United States and in Canada.


In addition to having quality copy on your page, is there a CALL-TO-ACTION button somewhere on there, encouraging the viewer to DO SOMETHING today. Sometimes it could be a coupon, with a limited offer and sometimes it could be just an easy way for them to ask for more information.


An example of a CTA:

Our team at Integrity Dental Marketing can help you craft those types of offers! Contact us using this FORM or give us a call today!

“We hired a local web design company to do our website because they sold us on their low price. Here we are, one year later, and have only gotten three patients we can track back to that old website. Integrity Dental Marketing came in and pointed out more than a dozen areas that the website was outdated, incorrect data, or not accurate on the site. Integrity Dental Marketing is a company you can trust.”


Dr H.L.

Texas

“We hired a local web design company to do our website because they sold us on their low price. Here we are, one year later, and have only gotten three patients we can track back to that old website. Integrity Dental Marketing came in and pointed out more than a dozen areas that the website was outdated, incorrect data, or not accurate on the site. Integrity Dental Marketing is a company you can trust.”


Dr H.L.

Texas

Our Locations

We are based in El Dorado Hills, California and have offices throughout the United States.