Dental Practice Marketing
Dental Marketing Has Changed. Has Yours?
Get Found. Get Chosen. Get Scheduled. Grow.
You may already have a good website. You may already rank on Google. But do you know where potential patients are being lost — before they find you, while they're comparing you, when they call, or before they schedule?
- Before they find you?
- While they're comparing you?
- On your website?
- When they call?
- Before they schedule?
Founded by Randy LaFrom, DDS, after more than three decades in dental practice.
Your 2026 Growth Roadmap
SEO → AEO → GEO → AI Visibility
Marketing shouldn't stop when the phone rings. Neither do we.
Are Your Clicks Actually Becoming Patients?
A click isn't a patient. Neither is an impression, a website visit, a Facebook follower, a phone call, or a form submission.
So here's the question that matters: What percentage of the people who discover your practice actually make it onto your schedule?
Most marketing companies are hired to improve the first few steps. We pay attention to what happens after the marketing works, too.
Think About the Last 10 Patients Who Chose Your Practice.
Do you know how they found you?
Do you know what convinced them to choose you instead of another dentist?
Do you know how many other potential patients found you… and never called?
Most practices can answer the first question. Very few can answer all three.
The Path to Your Practice Isn't a Straight Line Anymore
Where are today's patients actually making their decisions?
Traditional organic search still matters.
Maps
Patients search locally and can decide directly from map results.
Mobile
Your practice often gets its first — and sometimes only — chance to impress on a phone.
Reviews
Patients want proof before they ever reach out.
AI Search
ChatGPT-style answers and AI summaries add a new discovery layer.
Your Website
Where the patient finally asks: "Do I trust these people enough to call?"
SEO Isn't Dead. It Just Has More Neighbors.
SEO. Local search. Maps. Reviews. AEO. GEO. AI visibility. You shouldn't have to become an expert in every acronym that shows up. That's our job. Your job is figuring out what kind of patients and practice you want those technologies to help you build.
"The moment your marketing gets tested"
What Happens When the Phone Rings?
Your marketing worked. They found you. They liked what they saw. They read your reviews. They decided to call.
Then someone on your team answers the phone.
And suddenly a marketing campaign may come down to a two-minute conversation.
We've reviewed more than 750 dental-office phone calls, and the pattern is remarkably consistent: seemingly small differences in wording, questions, and tone can create very different outcomes.
Changing just a few phrases, questions, and responses has helped practices multiply new-patient flow — in some cases by as much as 4X in under two months.
750+
Dental phone calls reviewed
Deep insight into what makes a patient schedule, or disappear.
Up to 4X
New-patient flow
After improving phone conversion and communication.
+30%
Practice growth
Seen in under 90 days after implementing recommended strategies.
Results vary by practice, market, and implementation.
Our Founder
Built for Dentists — by Someone Who Actually Practiced
IDM isn't a general marketing company that discovered dentists were a good niche. Randy LaFrom, DDS spent more than 34 years in practice — with real patients, real payroll, real cancellations, insurance, hygiene, case acceptance, overhead, and growth.
That's a very different perspective from an agency whose last client sold patio furniture.
Which is why one of the first questions we'll ask isn't "How much more traffic do you want?" It's:
"What kind of practice are you trying to build?"
If Your Marketing Worked Better, What Would You Want More Of?
Don't just market dentistry. Market the dentistry you actually want.
Your answer matters. Because "more patients" isn't really a marketing strategy. The right marketing should help you build the kind of practice you actually want.
A Beautiful Dental Website Nobody Finds Is Art. Not Marketing.
And a website that gets found but never persuades anyone to call isn't much better. Every IDM website is built around three jobs:
Be Found
Search visibility.
Be Trusted
Authority and differentiation.
Create Action
Calls, texts, forms, and appointments.
You'd never tell a patient: "Everything looked fine three years ago. No reason to check it again." But that's exactly how many dental practices manage their websites — while their practice, their competition, Google, patient behavior, and AI search all keep changing.
So how long has it been since someone really examined your website and online presence?
Are You Actually Ready to Grow?
Not every practice is.
Growth usually requires being willing to look at what's working, what's not, and what may need to change.
If you're looking for someone to post a few things on Facebook each month and reassure you that everything looks great, we're probably not the right fit.
But if you're willing to look honestly at your website, search visibility, reputation, phone performance, and patient journey — and improve what isn't working — we should probably talk.
And if something isn't working, we'll have the integrity to tell you. It's right there in the name.
What Could Be Happening in Your Practice That Your Marketing Reports Aren't Showing You?
- Maybe you're not being found.
- Maybe you're being found but not chosen.
- Maybe patients are calling but not scheduling.
- Maybe you're attracting the wrong kinds of cases.
- Or maybe things are working better than you think — and there's an opportunity to accelerate them.
That's what the first conversation is designed to find out.
Start with a Conversation
No pressure. No pitch. Just an honest look at your practice and where the opportunities are.
Frequently Asked Questions
Integrity Dental Marketing at a Glance
What we do
Websites, search (SEO / Local / AI), reputation, content, patient conversion, and phone training — working as one system.
Who it's for
Growth-minded dental practices that want better patients, not just more clicks.
Why we're different
Built and led by a dentist — focused on the whole patient journey, not just the click.
How to start
A no-pressure conversation about your practice.